Made To Endure.

The ‘Made To Endure’ campaign was a collaborative effort to reintroduce Plant Athletic back into the world. After taking over the reigns, Pat McAuley and Kayla O’Connor wanted to launch a brand campaign to push a new brand narrative, as well as connect with new and existing customers. Made To Endure came to life out of the idea of a connective tissue between an athletes mindset and determination and the expectations that their gear can withstand the long hours and rigorous use. Whatever you can endure, so should your gear.