Made To Endure.

In May 2024 I helped spearhead the campaign “Made To Endure” which helped catapult Plant Athletic back onto the scene. The campaign features 3 athletes training in multiple disciplines. Our goal was to emphasize the struggles of long, endurance based training sessions that not only help build physical stamina, but also mental fortitude. Plant Athletic’s mission is to create apparel that are both sustainable and can withstand 1000s of hours of training. The campaign consisted of a 40 second video piece, as well as a wide array of photography.